Johnnie Walker Green Label Discontinued

It looks like Johnnie Walker Green Label will be discontinued.

Updated Oct 29th, 2013: I emailed Johnnie Walker and received this response from a representative named Eliza – “We value loyal consumers such as yourself and we appreciate your enthusiasm. Unfortunately, Johnnie Walker Green Label has been discontinued and currently there are no plans to offer this product again in the future. We apologize for any inconvenience this may cause you, and appreciate that you took the time to express your support for this product. However, we are glad to hear that you enjoyed Johnnie Walker Double Black Label and we encourage you to try Johnnie Walker Platinum Label or Johnnie Walker Gold Reserve in hopes that you may find a new favorite.”

I suspect the move has to do with sales. Johnny Walker Black and Red are quite affordable at $26 and $20 a bottle respective. Johnnie Walker Blue lives in that “luxury” realm of scotch at $160 a bottle.

Then you have Johnnie Walker Gold at $70.

And Johnnie Walker Green at around $50 a bottle.

To the novice scotch drinker or gift giver, you can either go inexpensive with Red and Black or you go up the luxury spectrum and consider Gold at $70 or Blue at twice the price. The $50 price point gets lost.

I’ve tried each of the five, most recently I tried the Green, Gold and Blue in one sitting. I can’t honestly say that the Green stood out above the others in any meaningful way and at $50 I don’t know if it’s particularly memorable, I’m sad to say. While I’m always sad to see anything be discontinued, I’d be lying if I said I’d miss it but you can always try to make your own!

It contains Talisker, Caol Ila, Cragganmore, and Linkwood with each being at least 15 years old.

About Jim

Jim is the founder of Scotch Addict and one of the many fans of whisky in all its forms. Connect with me on Google+.
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90 Responses to Johnnie Walker Green Label Discontinued

  1. adam says:

    hey steve i managed to find one in north sydney, and believe it or not the bottle shop next to it had 3!!! (none were boxed though) snapped them all up. couldnt believe i had found one in that densely populated area let alone stumbling upon one next door. i called another 30 stores none had. there could well be none left

  2. Pete says:

    I bought half a case of green label (in Australia) when I heard they might be discontinuing it. I proceeded to somewhat foolishly yet quite enjoyably drink and share the lot. At which point you could no longer get it. Just found a bottle in the Philippines and bought that. Whether it makes it home and onto the shelf is questionable though given that I’ll be here for another week. I rate it as slightly better than the black and not much inferior to the blue (which is nice but nowhere near worth the price tag – infinitely better scotch out there for the price).

    • Jim says:

      Ha, that’s the problem with good whisky… it disappears. :)

      • Pete says:

        Spot on Jim. A bottle of red label could spend an eternity on my shelf but the good stuff seems to evaporate. And good stuff this Green is indeed. Having a look around the duty free stores in various high market Asian airports over the last few weeks I think you’re right that JW has decided to tap into the ‘elitist without any real knowledge of’ whisky market. Stylish, high priced ‘I’ve made it’ class without the substance of Green or Gold (forget the ‘reserve’) seems to be the focus now. Alas.

  3. Mark says:

    Tonight I bought two bottles (I had to call everywhere in the Chicagoland area to find it…), one of the bottles I know will be for me, and the other will be either also for me in a good handful of years, or for selling since there will be almost no Green Label left at that point. Do you think this will be something that I’ll be able to make a profit on in 2 or 3 decades, or will I also be consuming this one due to lack of an increased value? (All of this is self-control pending…)

  4. Niall Syms says:

    I found a boxed 1 litre bottle at a house clearance auction and paid €26 (plus buyers commission) for it. Strangely a 700ml of Black label went for €30. I love the stuff and drank a 200ml bottle that I got as a present. I wonder if I can keep my hands off the 1 litre bottle….

  5. thomas hurst says:

    i was out picking up 3 the macallan cask strength today,and found 6 bottles of the JW green for $70 each,left them there is this something i should go back and get??,is that a good price

  6. John says:

    Thomas, I think $70 is a bit high but I don’t know the economic environment of your area. If you’re a JW diehard and Green is one of your favorites, go for it. If you never tried Green, buy a bottle and give it a try, after all it is no longer in production so treat yourself. Buy 2 bottles and invite the friends. Get all 6 and your Christmas shopping is done and if you enjoy the Green become the Scrooge and hoard.

    • Jim says:

      I absolutely love this answer!

      • larry the legend says:

        Yes I agree with Jim, Good Job John, I saw some at BJ’s not long ago, didn’t realize it was discontinued I was gifted a bottle a couple of years ago and was savoring it, hope I can still find a couple of bottles somewhere, its better than I had originally thought, particularly since its discontinued my Gawd….

  7. thomas hurst says:

    central illinois,like your reply never much of a blended guy love the single malt,guess will buy one give it a shot

  8. Shawn says:

    I have managed to find and buy eight 750ml bottles of the Johnny Walker Green Label as there are no more LTR bottles to be found in the States. In Autstralia I noticed they are selling them on Ebay for $375 AU which is equivalent to about $350 US, so i think the price will only go up in the years to come. I wouldnt be surprised if in 10 years someone would be willing to pay $5000 or $10000 for a bottle of the green stuff. But, it is only as valuable as the person buying it, right? Anyways wish i had known about this sooner then i could have bought about 100 bottles and then sipped on a case of them while the rest went up in value hehe.

  9. Chris says:

    I was in the Phoenix area for my kids’ Spring Break recently and saw a fully stocked shelf of Green Label at the Total Wine in Gilbert at San Tan Village…if anyone wants some.

  10. Martin says:

    Here in southeast Florida, you can still find Green for a great price even though it’s obvious that all the liquor stores are aware of its discontinuance. One store’s dealer told me that he picked up two cases at a great price so he has it on his shelves priced at only $40 a bottle. I picked up three and have consumed one. I’ve seen it elsewhere for $50 and $55. The local TW&L’s no longer stock it.

  11. John says:

    Total Wines in Palm Beach Gardens, FL had several bottles of Green on the shelf going for about $60. The Coast Guard class 6 store (military liquor store) in Jupiter is sold out, I got their last 5 bottles. I have become the Scrooge!

  12. Harvey G. says:

    I live is the Dallas, Tx area. I stumbled across a stash of 6 JW Green Label bottles in the box at my local Sam’s Club of all places. Needless to say I bought all 6 of them. That makes 10 in my collection. (I have an obsessive personality) I can’t wait to open one and enjoy the last of a dying breed. RIP Johnnie Walker Green Label.

  13. steve says:

    found a military exchange with about 10 bottles on the shelf at $43 each. bought 4 when i heard it was discontinued with plans to hold on to them. 4 went down to one, bought 3 more, then to 2, bought one more, and just got another today. like the green stuff. hope i can hold on to some of it for the long run.

  14. John says:

    Question for Thomas (3/24), did you every get the bottle and give it a try?

  15. Jason Christensen says:

    Bought 8 bottles at BJ’s for $50 and have noticed there is no more in town glad I got my JW green label when I did

  16. Marty says:

    Brisbane Australia. My son brought me a 1ltr bottle of Green label when returning from military service in Afganistan 7yrs ago. I told him I would open it when he has his first child. Im still waiting. Now its discontinued he may have to have twins for me to crack the seal

  17. adam says:

    Adam here who posted 13 of Jan.

    Funny enough but despite the Green labels value on ebay and the like there are STILL bottles around youcan get in the shops. Gotta look though. I have bought most of them but i know there are still 5 out there.

    • Mark says:

      Hi Adam,
      Well done on scoring a few bottles of this. Can I ask where can find the 5 out there? I have never had any, and would love to try a bottle.

  18. Aslak says:

    just tried the green label and loved it! My first JW by the way. Bought it boxed in Madeira when I was on a holliday. Surprised to see this stuff go for $50, they sell it for €36 there! So sad when I find a good whisky and it is to be discontinued.

  19. Brian says:

    I have a bottle of us green,is it better to sit on it or drink it?

    • Jason Debly says:

      Brian, I think you should drink it.

      If you are thinking of saving it for a day when it will be considerably more valuable, you could be waiting a very long time (ie. 15 – 20 yrs) because there are so many of these bottles that were in circulation. Moreover, it is not a single malt. Single malts tend to be much more collectible or at least that is the case in the eyes of the collectors.

      I think Green Label is a tremendous delight that should be enjoyed!

      Cheers!

    • Lindsay says:

      Sitting on it could be painful, I’d drink it.

  20. Martin Bedikian says:

    Hi there guys,

    I only found out a few weeks ago about the Green label being discontinued and all. I know a little S L O W…
    can someone please tell me where I could buy a bottle, just one, not 2 or 4 or half a dozen. Just one bottle is what I’m after.
    I live in the Ryde district in Sydney, Australia.
    I read a comment on this blog saying they found some in North Sydney, You wanna sell ONE bottle to me mate, Please!!!

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