Johnnie Walker Green Label Discontinued
photo credit: qiaomeng
I suspect the move has to do with sales. Johnny Walker Black and Red are quite affordable at $26 and $20 a bottle respective. Johnnie Walker Blue lives in that “luxury” realm of scotch at $160 a bottle. Then you have Johnnie Walker Gold at $70. Then you have Johnnie Walker Green at around $50 a bottle. To the novice scotch drinker or gift giver, you can either go inexpensive with Red and Black or you go up the luxury spectrum and consider Gold at $70 or Blue at twice the price. The $50 price point gets lost.
I’ve tried each of the five, most recently I tried the Green, Gold and Blue in one sitting. I can’t honestly say that the Green stood out above the others in any meaningful way and at $50 I don’t know if it’s particularly memorable, I’m sad to say. While I’m always sad to see anything be discontinued, I’d be lying if I said I’d miss it but you can always try to make your own!
It contains Talisker, Caol Ila, Cragganmore, and Linkwood with each being at least 15 years old.
Not surprising, though I did like Green a lot and have some in my bar right now. I’m in Ontario so everything’s priced higher here, but at its previous price of $59 it was a decent buy. Recently it has been priced at $75, which is just too much. More than many of the malts it contained! (Black goes for $44, Gold $90.) Maybe I’ll get lucky and find another duty free bottle (last time, 1L for $58) before they’re gone.
Do you think the value of unopened bottles will increase down the road? I happen to have two and wouldn’t mind sitting on them a decade or two.
Not a bad idea but given the amount of green label in the world i would consider sitting on them for even longer. As numbers dwindle nostalgic and historic value would push price up.