90% of Whisky Sales: Blended Scotch

I was surprised to learn that 90% of all whisky sales are towards blended Scotch whiskies and not single malt whiskies. While The Star doesn’t cite a reference, I’m inclined to believe them because many of the most famous brands in whisky belong to blended scotches.

Who in the United States doesn’t know the name Johnnie Walker or Chivas Regal?

In fact, for the longest time I thought that Johnny Walker Blue was the pinnacle of whisky (this was when I was younger and long before I discovered whisky). I’ve since learned that while Blue is delicious, it’s usually a mistake to equate pinnacle to price and there are certainly far more expensive Scothes out there!

90% of whisky sales are blends… pretty surprising!

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